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The business world is full of seemingly 'Polar' opposites - theoretical marketing science applied to the hard-nosed commercialisation of brands, 'top-level' strategic planning mixed with 'hands-on' tactical delivery, exploratory and explanatory research uncovering qualitative and quantitative data - a world of words that count and numbers that tell a story.
Polarity Marketing would like to understand your world by getting close to your words and even closer to your numbers.
We merge numeracy and literacy using complementary hard and soft marketing skills across a unique mix of Research and Analysis, Copywriting, Planning, Business Development and Training solutions.
We work through the market planning stages of Segmentation, Targeting and Positioning - seeking out highly polarised segments and evaluating their attractiveness, targeting difficult-to-reach decision-makers and avoiding 'stuck-in-the-middle' positioning.
We reach ever-more elusive research respondents, create concise copy, motivate training delegates and plan to develop business with cool, calm and collected consideration of our clients' needs.
Clients that are local and international, small to large SMEs and B2B niche players, well-known corporate brands and PLCs:
- Accredit UK
- Ashton Regeneration
- Bolton Arena
- Bolton Community College
- Business Post
- Greater Manchester Probation
- Kids Allowed
- Pearson VUE
They'll tell you that we are:
- Analytical and creative with words and numbers
- Attentive to detail with accurate reporting skills
- Determined and disciplined in our approach to new business development
- Professional, ethical and honest in our business relationships (that means with suppliers and clients as well as potential suppliers and prospective clients)
- Qualified and experienced with the credibility to deliver results and measure effectiveness
Case study evidence backs up our claim that Polarity Marketing is THE specialist in SME and B2B Sales and Marketing consultancy helping clients position themselves poles apart from the competition.
Welcome to our world where our passion is the use of Marketing as a powerful business tool to support management teams through improvements in Sales and Marketing activity and productivity.
Polarity Marketing. The 4Ps + 4Cs: Cool, Calm and Collected Consultancy.
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