Business Development

Polarity Marketing combines the hard-nosed commercial experience of new business development – achieving challenging sales targets during difficult trading conditions – with strong marketing academics and practical know-how to support clients’ business growth and contribute to brand profitability.

This unique mix of soft and hard skills – getting close to the words and even closer to the numbers – is used to uncover genuine points-of-differentiation and applied across the following Business Development support functions:

• Direct marketing seeking out niche markets and meaningful segments that are highly polarised
• Data collation and cleansing to build data sets and pre-qualify leads with thorough attention-to-detail
• Appointment setting with strong new business detective skills to cold call, get through to difficult-to-reach decision makers and convert-to-appointment
• Lead generation programmes using direct mail, telephone follow-up and email marketing initiatives
• SME marketing with programmes for start-ups, micro-businesses, owner-managers and larger SMEs
• Research into Merger and Acquisition targets and new product development opportunities
• Administration of sales activity and productivity, tender management, award entries and accreditations

Polarity Marketing thinks creatively about strategy and delivers hands-on tactical support for non-competing clients across B2B, Professional Services, Leisure / Education, Agency / Production and Public sectors including:

• Ashton Regeneration
• DTE Group
• Employee Management Ltd
• Fathom Creative Limited
• Greater Manchester Probation
• Halliwells
• Ignition Design Consultants
• Mezzo Films
• Nu Fire & Security

Consult them and they will confirm our determined and disciplined approach to Business Development.

Polarity Marketing. Cool, Calm and Collected Business Development.

David has been working with Fathom on a consultancy basis for the last three years. During that time his specific role has been that of new business development and, it is true to say, that this is one area that most creatives instinctively shy away from - rejection not being so good for the creative ego!

However, David's strategic input, direct / telemarketing skills and analytical mindset has helped us design, maintain and manage a very robust new business programme that has yielded a very impressive ROI. Yes, new business can be difficult and frustrating but David has demonstrated that with the right approach it can also be very rewarding.

Hardworking, thorough and knowledgeable, David is also an extremely personable individual and I have no hesitation in recommending him for business consultancy services.