Copywriting

We do not write because we want to; we write because we have to.

If you're ‘having’ to write rather than ‘wanting’ to, feeling frustrated and struggling to organise your thoughts into clear and articulate business copy with the pressure of deadlines looming, Polarity Marketing wants to help you.

We’d like to understand your target audience and how you currently communicate; what you say, when and where you say it.

We’d like to talk about the key business messages you need to communicate, the tone-of-voice to use and the desired response you want to achieve, how to engage with your business readers and measure the effectiveness of your communications.

We can be your Wordsmiths, crafting well-chosen words into concise copy and creative pieces of economical communication (edited and proofread for accuracy) that help position and promote your business.

Polarity Marketing writes for business and creates strong copy that is relevant to the target audience and works hard to sell across all pieces of communication:

• Documents and reports that flow using frameworks to deliver structured business messages in a professional and well-presented corporate style
• Research questionnaires designed to be unambiguous, reduce bias and encourage respondents to respond
• Well-written web pages that can be easily searched (and found) with site text that is accessible and appropriate
• Direct mailers that punch and cut through the communications clutter, grab attention and generate leads
• Sales letters to push and promote the benefits of your products and services - concisely on one side of an A4 letterhead
• Case studies and brochures created to promote your best work
• Press releases ‘Telling and Selling’ positive news stories to enhance your business image

All creatively written with the cool and calm clarity of expression essential to stimulate readers, satisfy reporting requirements, generate response, drive web traffic, uncover leads and cover news columns, win tenders, collect awards and close deals.

Polarity Marketing. Cool, Calm and Collected Copywriting.

Working with David provided us with a very efficient conversion of our business ideas into clearly articulated copy. His ability to quickly understand the complex nature of our industry has been a real positive in the production of our website.