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When you ‘Need to Know’ to make some informed business decisions, do you:
- Firstly, use relevant and accurate secondary data sources?
- Second-guess from hearsay, anecdote, industry speculation and rumour?
- Base your decision-making on solid primary research evidence?
However you answer, you need to know more about the methodologies proposed by Polarity Marketing – independent research from an objective perspective to collect reliable and valid data with calmly conducted analysis uncovering what is 'cool' and 'uncool' about your corporate brand.
Polarity Marketing works with a mix of B2B and B2C clients - Bolton Arena, Bolton Community College, Business Post, Halliwells, Kids Allowed and LBM - on a wide range of research projects:
- Satisfaction and non-user studies
- Mystery shopping
- Competitor analysis
- New product development
- Employee research and delegate feedback
- Focus group moderation
- Qualitative data analysis
- In-depth telephone and face-to-face interviewing (with the difficult-to-reach)
- Street interviews
Solid Market Research Society skills and cutting-edge software are used to guide questionnaire design, input data, analyse results and produce final reports that answer briefs and bridge research gaps.
Need to know more about how to collect qualitative and quantitative data?
And how to turn primary data into manageable information that can be used for decision-making based on solid evidence?
Polarity Marketing needs to hear from you!
Polarity Marketing. Cool, Calm and Collected Research.
We commissioned Polarity Marketing to develop a questionnaire and deliver independent analysis of the views of our parent base with regard to the quality of the services we offer.
David took the time to really understand our company and has delivered a high quality questionnaire and easy to understand analysis and interpretation of the results.
He has clearly put an incredible amount of time and effort into the project and we have enjoyed working with him.
Jennie Johnson, Managing Director, Kids Allowed Limited, www.kidsallowed.com
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